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Klarna: new products for new markets

Klarna launched in Ireland and Portugal and now the service is available in 15 European countries along with the USA, Canada, Australia and New Zealand.

Klarna logo Investment opportunity with Raison Asset ManagementKlarna

229% — the current return rate for clients of the GTPP fund, who acquired Klarna shares in December 2020 with a valuation of $12.8 billion. Today the company is valued at $45.6 billion.

In the US, the company has recently launched a new feature — “Pay now”, which can be selected instead of instalment payments. According to CEO Sebastian Semiatkowski, this feature is popular with service customers in Europe.

The company is also preparing to present a card in the United States, which, like the application, performs the function of an interest-free instalment plan. The card is suitable for those who do not like to use mobile applications for payment.

This news once again confirms that the company is positioning itself not only as a “Buy now, pay later” service but as a multifunctional shopping platform.

Klarna launched in Ireland and Portugal