International Investment Company Threesixty Elements S.A. launched a global rebranding program. As a result, the company will be merged with its leading product - European financial institution RAISON.AI under the brand name “Raison Asset Management”. We have already submitted relevant notifications to the regulatory authorities. Since April 1, 2019, Threesixty Elements S.A. will provide services under the specified brand name. Full change of the legal name will be finished before the end of 2019.
Threesixty Elements S.A. has been providing asset management services in Western and Eastern Europe and the CIS countries for more than 5 years. The company is licensed by the Financial Services Commission (FSC) and is registered by the U.S. Securities and Exchange Commission (SEC) as an investment advisor, also being a member of FINRA.
The RAISON.AI project was launched by our company in December 2017 as a tool for licensed purchase, exchange and storage of cryptocurrencies. To date, the functionality of the RAISON.AI platform has grown significantly. In addition to being licensed to work with cryptocurrencies, the project is also registered by the American Financial Crimes Enforcement Network (FinCEN) as the Money Service Business (MSB), and is going to obtain a European Electronic Money Institution (EMI) license.
Rebranding is carried out in order to combine the accumulated experience and high-quality infrastructure of the investment company with the modern and technological approach of the RAISON.AI project. After renaming, some of Raison Asset Management services, such as KYC procedure and AML checks, will be done with automated RAISON.AI solutions, that will increase usability for clients when working with financial assets. Such products and services of the investment company as funds, external management, structured notes will be available either directly via Raison AM as before or via the RAISON.AI web-based platform/mobile app.
All of the above mentioned, including obtaining new licenses, contributes to the transformation of RAISON.AI into a smart financial and investment management platform, and also makes the leading product of our company a unique solution for managing customers' wealth with additional protection by European regulation and savings on the use of third-party banking services.